Asian Indians, as the census refers to this ethnic group, are steadily increasing, not only in number but in prestige, financial power and political involvement. Take for example one of Hillary Clinton’s biggest fundraisers, Sant Chatwal, a New York-based hotelier and owner of the Bombay Palace restaurants, who agreed to help raise more than $5 million dollars for her campaign. The Indian American businessman did this partly by galvanizing his wealthy Indian friends abroad, including steel baron Lakshmi Mittal, one of the richest men in the UK.

Indian Americans have increased in almost every state and make up more than 1.6 million people, according to the most recent census figures. A report, “We the People: Asian Indians in the United States ,” says Indian Americans are the best-educated and highest-earning among all major ethnic groups in the U.S., including native-born Americans. They are also more likely to be white collar professionals. This means, in laymen’s terms, that they are more likely to vote. The Indian American Center for Political Awareness says Indian Americans follow the oscillations of the general population. And if the turnout for this election really does indicate rekindling political interest, there will be no shortage of voters for the next one.

All of this is going to have even more impact in places like California, said the Public Policy Institute of California’s Hans Johnson in a recent presentation on California’s demography and policy. The state currently has the largest number of Indians residing in it, many of whom have flocked to tech jobs in Silicon Valley.

So, eager politicians take note. There’s a new group to seduce.